A scope of work is a document that outlines for your website:
Table of Contents - defining all major links that will appear on your homepage.
Why do I need this?
Sub page contents - defining and listing any sub-links that will appear on any of the topic pages
The steps or 'order' that is required to satisfactorily complete this project
Both the detailed web business plan and scope of work are documents that we (or any professional website developer)
require - to accurately understand your web business needs and to be able to provide you with a quote for our services. This ensures that you will:
get what you need to be built into your website
Once we have both your detailed specification and scope of work documents - we can then prepare a quote for our services.
have a website that will match your styles and preferences
own a website that functions exactly as you expect
own a website that fits within your budget
How do I prepare this required information?
We have provided samples that you can copy-n-paste and use as 'templates', Simply copy the sample text into your email or wordprocessor - and then modify to reflect your website requirements. Then, forward this information to us.
We can also prepare these documents FOR YOU. We charge a $150 fee to prepare your detailed specification and scope of work documents. These professionally prepared documents then become your property - and will clearly define the 'boilerplate' used to construct your web business. Simply complete as much information as possible about your business and preferences - and we will prepare the rest!
Should you choose to use professional website design services for constructing your website-
we will reimburse this fee back to you.
Should you choose to go elsewhere for web design services - all is NOT lost! Simply distribute these Detailed Specification and Scope of Work documents to any professional website designer for quotes or website development.
Samples you can use and modify for your business
Web Business Plan Sample:
We are a retail store that buys and sells used or old video movies. We want to have a website designed that allows people to 1) view our movie inventory through a searchable database 2) purchase movies online 3) sell to us your movies through the 'trade' section of the website.
Domain Name and Hosting:
We do not have a domain name selected at this time, and have not yet selected an ISP for web hosting. We will require our selected web developer to obtain a domain and recommend an ISP.
We need to be able to process orders, and use credit card, money order, personal check as monetary exchange.
We need to make changes to our inventory daily (pricing, new items, descriptions). We will also want to update our 'What's New' section weekly. All other portions of the website will remain relatively constant.
Buying a Movie / Viewing the Movie Inventory:
Movies will be categorized by 'Movie Type' - so that the potential buyer can search through categories such as 'Classics', or '1940 films', etc. Once they make their selections - the listings of movies that meet this search criteria willbe displayed -- allowing them to order from this list. They can order multiple movies by placing these into their shopping basket. At checkout - they will provide contact, billing and creditcard or money order information. We will require that checks or money orders be sent to us via postal mail.
Selling a Movie:
We will serve as a trading post for others who want to sell their movies online. Once we sell your movie - we will retain 20% of the sale. The potential seller will identify their contact information, movie category, name of movie - and brief description and price. Movies will be immediately posted for sale on the website -- but will not include the seller name.
We advertise compatibility with all major browsers and must do our best to provide compatibility with HTML 3.2 specification. We will be avoiding the use of frames. The layout and design components should be supportive of older browser clients (e.g. the customer should still be able to navigate the site even if their browser does not support graphics - that is, textual cues should be present).
We prefer a 2-column front page layout (newspaper style) similar to http://www.amazon.com - and a 1 column layout for all sub-topic pages.
Some OTHER example MAIN PAGE siteslayout and colors to choose from:
TWO column / top of page logo and site index /
http://www.submit-it.com (membership registration included)
http://www.listbot.com/ (member registration required, include graphical navigation 'map')
http://www.keybank.com/ (this is actually a 'frames' site -- which we would NOT want to emulate
-- but the site design includes an interesting 2 column, w/navigational map plus striking color contrasts)
http://www.colgate.edu/default.asp (sort of a cross between main & splash page)
http://www.dcop.dcgov.org/main.htm (ignore the 'frame-ness' here)
THREE column/ top of page logo and site index / small icons
FOUR column / top of page logo & site index / what's new column
http://www.realtor.com/ (plus navigational site index 'map')
San serif for all content to improve legibility. Serifs permitted in major headlines.
Complimentary and soothing, colors selected to encourage responsiveness of those visiting the site and making use of our services. Specific color combinations that we prefer include BLACK for all text, white page background (no textured background).
Our competitors include http://www.webexample1.com/, http://www.webexample2.com/, and
A consistent theme that is culture/gender neutral/sensitive and designed to best convey the meaning associated with each link and activity. All graphics are to web-optimized and provide both fast and consistent progressive presentation to the visitor (note, consistency with respect to timeliness of responsive is very important). Size of icons/images should not negatively effect layout when customers access the site with browsers that support different browser window sizes and resolutions. The layout should make the best use of available browser window space without causing a significant change in appearance of the site. Consider 640 X 480 as the design standard.
We will need a logo to be designed that includes both text and graphics. The specific color choices for the text portion of the logo is navy blue. 3-D Effects including drop shadow is permissible. Background graphics for the logo should be subtle and abstract - and will include both purple and magenta.
These tags will be inserted as keywords on all pages - so that the pages can be submitted to search engines.
A classic video store specializing in online movies and films. Buy and sell movies directly from this site.
video store, movies, videos, classic films, Marilyn Monroe, black and white movies,
Content / Copy
We will supply draft form 'words' to use on our site as defined in an attached word-processing document - but would like for the website designer to provide copywriting services as appropriate. We want our site to convey 'FUN' and 'EASY TO UNDERSTAND' language.
Web Visitor Types
There are primarily two types of users who will visit the site, each with different needs and interests. The site should be designed to enable a site visitor to efficiently obtain the information and/or service they have come to the site for. The visitors fall into the following two categories:
1. Potential customer: interest in information. Design/layout elements should emphasize marketing and enticing the potential customer to contact our sales team members.
2. Existing customer: interest in ease of use. Design/layout elements should emphasize efficient access to and use of services
Our Toll-free 800-555-5555 main telephone number and general email link should be readily visible and consistently placed on all pages of the site. The intent is to encourage visitors to contact us via phone.
Once the website is complete, we would like to have our website published to the top 300 search engines.
My maximum budget for this project is $8500. Ideally, I would like to spend approximately $5000 - and herefore I would like recommendations of areas in which I can perform specific tasks that will reduce the cost of my website development. I have also budgeted approximately $100 per month for monthly website maintenance - that I expect to include artwork / scanning of approximately 10 new films per month.
Create Web Development Environment
Create a new site (account) on the specified ISP
Submit criteria to ISP to obtain new domain
Data / Programming Setup
Review Movie Order form for data layout / make recommendations
Create Movie Order form
Define all required fields into a database structure for inventory
Obtain up to 10 records of movie 'data' and graphics from client
Create sample inventory (up to 10 records)
Scan up to 10 movie graphics to be displayed next to content
Create sample inventory file for website
Create inventory display HTML template
Write programming to merge HTML with inventory data and graphics
Show draft inventory display to client for approval
Once approved - prepare TEMPLATES for client. This will allow for client to make updates to inventory
Web page design
Home Page - layout per specifications
Additional Web Site Topics / Links Include:
Site Index - How to Use this site !
How to Sell your Video Instructions
Inventory Search Page
Inventory Display Page
Sell your Video Form
Order Processing Software
Prepare listings of new orders
Create email notification of new orders
Create automatic response to shipment of new orders
Web Publishing / Advertising
Submit webpages to search engines